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     We would love to hear from you...







President
Gautam Chowdhury

Dy. President
Krishnarajan Nedungadi
gautam@ramms.co.in
+91 80 22248418/ 22248419

rajan@ramms.co.in
+91 22 26251703/ 32943337






Shopper Marketing Training Workshops

Organisational Transformation

Shopper Marketing knowledge workshops for senior and mid-level managers.

Creating a Shopper-centric organization through strategic initiatives.



Experiential Store Design


Retail Identity Creation


Retail Communication


Navigation & Wayfinding


Visual Merchandising


Project Management & Rollouts

Design of retail environments that deliver joyous shopper experiences.

Retail brands, product brands and private labels.


Specialized in-store communication targeted at shoppers.


Planning, design and deployment of shopper-led retail signage and way-finding systems.

Bringing the shopping experience to life through thematic visual merchandising concepts.

Meticulous execution of concepts and designs, from pilot store to national roll outs.

Brand Launches


Events and Promotions


Brand Visibility and Activation


Manufacturer –Retailer Collaboration

Shopper Research


Mystery Shopping & Store Audits

Multi-channel Retailing

End-to-end product launch services from shopper centric launch campaigns to post launch metrics.

Conceptualization and on ground translation of in-store events through trained promoters.

Design and deployment of brand visibility solutions across modern trade, traditional trade and emerging retail channels.

Creation of platforms for long term retailer-brand collaborations that deliver the ultimate shopper experience.

Shopper behavior studies through observation, shadowing and conversations to derive insights.

Shopper experience evaluation for hygiene, customer service and operational effectiveness.

Creating brand reach by establishing presence across multiple retail channels.





Merchandising and Shelf Deployment

Promoter Training and Deployment

Retail Metrics and Analysis


Planogramming

Brand visibility optimization on the shelf through professional merchandise management and online tracking.

Staffing, training and sales performance management services for retail.

Driving sales through state of the art technology, real time reporting and deep dive data analytics.

Handling on shelf product presentation of brands and products.

RAMMS XYLEM Group
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We are a 20 year old specialized Shopper Marketing agency; A team of retail experts with an intimate knowledge of the Indian retail market.

We are a part of The RAMMS XYLEM Group. The services of RAMMS & Xylem span the entire spectrum of the retail lifecycle.

We are also part of the prestigious EBELTOFT group, an international consortium of retail consultants from 14 countries across the globe.



PRESENCE: Bangalore. Mumbai. Delhi. Kolkata. Chennai. Hyderabad



Mr KannanR.KANNAN, our Chairman, is a pioneer in Shopper Marketing in India. With 42 years of experience, he is a retail consultant to many big business houses. He is an alumnus of IIM, Ahmedabad.
Mr GautamGAUTAM CHOWDHURY, our President, is a senior finance professional with two decades of experience in manufacturing, IT services and media services companies in India. Gautam has been associated with RAMMS for the last 14 years. He is an alumnus of the Institute of Chartered Accountants of India. Mr Krishna RajanKRISHNA RAJAN, our Dy. President, has been working with RAMMS for the last 11 years and has 22 years of industry experience in marketing communication and advertising. A marketing communication specialist, Rajan has vast experience managing retail communication and merchandising projects.

Dicem Model Click to close




Shopper Marketing in India is different because of the MULTIPLICITY of channels in India. We have devised an India specific methodology to create new paradigms in Shopper Marketing across these multiple channels.

Our proprietary shopper marketing process dicem is at the core of our end-to-end, integrated shopper marketing experience that we deliver to our clients


Our Clients

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