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We would love to hear from you...
President
Gautam Chowdhury
Dy. President
Krishnarajan Nedungadi gautam@ramms.co.in
+91 80 22248418/ 22248419
rajan@ramms.co.in
+91 22 26251703/ 32943337
Shopper Marketing Training Workshops
Organisational Transformation
Shopper Marketing
knowledge workshops for senior and mid-level managers.
Creating a Shopper-centric organization through strategic initiatives.
Experiential Store Design
Retail Identity Creation
Retail Communication
Navigation & Wayfinding
Visual Merchandising
Project Management & Rollouts
Design of retail
environments that deliver joyous shopper experiences.
Retail brands, product brands and private labels.
Specialized in-store communication targeted at shoppers.
Planning, design and deployment of shopper-led retail signage and way-finding
systems.
Bringing the shopping experience to life through thematic visual merchandising
concepts.
Meticulous execution of concepts and designs, from pilot store to national
roll outs.
Brand Launches
Events and Promotions
Brand Visibility and Activation
Manufacturer –Retailer Collaboration
Shopper Research
Mystery Shopping & Store Audits
Multi-channel Retailing
End-to-end product launch services from shopper
centric launch campaigns to post launch metrics.
Conceptualization and on ground translation of in-store events through trained
promoters.
Design and deployment of brand visibility solutions across modern trade,
traditional trade and emerging retail channels.
Creation of platforms for long term retailer-brand collaborations that deliver
the ultimate shopper experience.
Shopper behavior studies through observation, shadowing and conversations
to derive insights.
Shopper experience evaluation for hygiene, customer service and operational
effectiveness.
Creating brand reach by establishing presence across multiple retail channels.
Merchandising and Shelf Deployment
Promoter Training and Deployment
Retail Metrics and Analysis
Planogramming
Brand visibility optimization on the shelf through
professional merchandise management and online tracking.
Staffing, training and sales performance management services for retail.
Driving sales through state of the art technology, real time reporting and
deep dive data analytics.
Handling on shelf product presentation of brands and products.
We are a 20 year old specialized Shopper Marketing agency; A team of retail experts with an intimate knowledge of the Indian retail market.
We are a part of The RAMMS XYLEM Group. The services of RAMMS & Xylem span the entire spectrum of the retail lifecycle.
We are also part of the prestigious EBELTOFT group, an international consortium of retail consultants from 14 countries across the globe.
PRESENCE: Bangalore.
Mumbai. Delhi. Kolkata. Chennai. Hyderabad
R.KANNAN,
our Chairman, is a pioneer in Shopper Marketing in India. With 42 years of experience, he is a retail consultant
to many big business houses. He is an alumnus of IIM, Ahmedabad.
GAUTAM
CHOWDHURY, our President, is a senior finance professional with two decades
of experience in manufacturing, IT services and media services companies
in India. Gautam has been associated with RAMMS for the last 14 years. He
is an alumnus of the Institute of Chartered Accountants of India.
KRISHNA
RAJAN, our Dy. President, has been working with RAMMS for the last 11 years
and has 22 years of industry experience in marketing communication and advertising.
A marketing communication specialist, Rajan has vast experience managing
retail communication and merchandising projects.
Shopper Marketing in India is different because of the MULTIPLICITY
of channels in India. We have devised an India specific methodology to create
new paradigms in Shopper Marketing across these multiple channels.
Our proprietary shopper marketing process dicem
is at the core of our end-to-end, integrated shopper marketing experience
that we deliver to our clients
